A Book Full Of Strategies

This is a pretty interesting list.

It contains the best strategies, young creatives used in their portfolios. Some might recall it, as it’s been around for some time now. John & Chris, now a creative team at Fallon, collated this List back in the day, when they used to teach D&AD and Miami Ad School classes. To drive home the point that it is a good idea to come up with great strategies before you try to do an ad, let’s just mention that all the teams whose lines are on the list now have a job.

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Changing Physics Of Media

wish every client stating “community” as one of their brand equities would read this. pass along, everyone!

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Compaq - Portable 2 Compared to This Fish & 32 Bits of a Bus

two of the ads today. and loads more when you click here.

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Compaq - Introduction

not an ad, but an introduction of the ads for Compaq Authorized Dealers.

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Prague - City of 100 Spires

Prague is for ages called the city of 100 spires. and to prove people like me who never trully believed it (and also get some more tourists to go there) the city council recently launched a cool webpage listing 100 spires in the city with webcams.

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Compaq - How To Spell Compaq

again John Cleese. again mid 80’s. again a wonderful masterpiece brought to you by a copywriter who now feels old. very old.

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Compaq - I Wouldn’t Watch This Commercial

wonderful bit of ad history with John Cleese of Monty Python fame.
again, very british.
and there’s more of them to come in the next days!

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Levi’s - Watch Pocket

version 1.00

version 2.0

we don’t get to see two versions of a commercial very often. so let’s enjoy this 1995 Levi’s ad by director Michael Gondry. honestly, I was expecting the smack-my-bitch-up-esque ending and like the first (official) version better.

agency credentials, anyone?

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Tele Atlas - John McGuider



Tele Atlas launched a new product called McGuider, an SD card that turns your mobile phone into a navigation system. so what did the guys at These Days do?
they created John McGuider, the star of a series of video clips demonstrating the features of the McGuider card. He’s an expert in “easy survival”, clearing his path through the urban jungle armed solely with a mobile phone and his trusty McGuider card.
check out the webpage, too.

Agency: These Days, Belgium
Creative Director: Sam De Volder
Art Director: Bram Van Looveren
Writer: Paul Van Oevelen
Account Manager: Lina Soccio – Yann Billen

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Jon Steel: Planning at 40: Solving the wrong problems


Jon Steel: Planning at 40: Solving the wrong problems from JWT on Vimeo.

a great speech from the guy who gave us these masterpieces on planning:
Truth, Lies and Advertising : The Art of Account Planning
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

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